With hundreds of millions of users around the world, Twitter is one of the world’s most popular social networking sites. It is a popular form of communication for many, whether celebrities, journalists, or individuals. In addition, Twitter is quickly developing into an inexpensive but effective marketing tool for companies of all sizes, and perhaps you have considered using Twitter as part of your organization’s promotional plan.
Compared to other social networking sites and applications, Twitter’s product is fairly simple. Twitter is functionally similar to text messaging in that an individual post is limited to a small number of characters and as such, the information you send out in a ‘tweet’ has to be short and to the point. The limit on character count is set at 140.
Partially because of its simplicity, though, Twitter is one of the easiest ways to build a community around your company and your product, and allows companies to communicate and share content quickly among networks. Many companies use Twitter as a means of interacting with their customer base, so instead of simply posting your own content, consider also sharing or ‘retweeting’ posts that come from your followers and even interacting directly with them.
On Twitter, you choose a username which is signified by the @ symbol. For example, our username on Twitter is @WaFed. You can track who is referencing you in tweets or who is reaching out to you using this ‘handle.’ If people are seeking out answers to customer service questions or other prompts about your business, you should feel comfortable replying to them over Twitter and building a connection with them.
Keep an eye out for trends and ‘hash tags’ that are relevant to your brand and feel free to add your individual take as you see fit. A hash tag is when a pound symbol (#) is put in front of a word or string of words and becomes a hyperlink to other tweets using the same hash tag.
In addition, if you choose to use Twitter as part of your business’ promotional plan, remember to be nimble and adaptive as these technologies continue to develop and change. With just a little creativity, you may be able to put your business in front of this evolving social trend.